snowflakeWinter Driver Safety Campaign

With the help of numerous volunteer public information officers from
around the country, Clear Roads has initiated a national multimedia winter
driving safety campaign to be rolled out this winter.

Using the slogan "Ice and Snow...Take It Slow", Clear Roads has developed
a standard logo and a range of sample campaign materials for customization
by state and local organizations for their winter safety programs.

Download the winter safety campaign materials using the links below. If
you have difficulty with any of the links, please contact Colleen Bos.

Note: The winter safety campaign logo is intended for public relations purposes only. Please be careful not to use it as a traffic control device.

Public Safety Announcements
Plowing Video
Driver Behavior Messages
Photos
Notepad
Bookmarks
Ad Slick Samples
Bumper Sticker
Slim Card Handout
Logos
Window Cling
Posters

Winter Safety Campaign Rollout

The Winter Safety campaign was launched by Clear Roads in 2007 and is rolling out across the country. Many state and local agencies have already begun customizing the campaign materials to promote these messages within their own states. Click here to see examples of their campaign rollout materials.

Public Safety Announcements

Video Files Time Download
Final Speedometer 7 seconds 7" ZIP | WMV
Final Speedometer 15 seconds 15" ZIP | WMV
Final Speedometer 30 seconds 30" ZIP | WMV
 
Audio Files
To listen to one of the audio files, click on the link for your preferred file type. Then save the open file to your computer by choosing the save option under the "File" menu in your browser or media player.

Title Time Listen/Download
Driving Safety Tips 60" MP3 | WAV
The First Storm is Worst 30" MP3 | WAV
Reduce Speed for Safety 60" MP3 | WAV
Safety Around Snowplows 60" MP3 | WAV
Preparing for a Trip 60" MP3 | WAV
Driving Safely in Winter Conditions 1'21" MP3 | WAV
Advice for Driving Around Snow Plows 1'32" MP3 | WAV
Reduce Speed with Dennis Berkheimer 1'39" MP3 | WAV
Safe Travel Around Snow Plows with Dennis Berkheimer 1'48" MP3 | WAV
Safe Travel Around Snow Plows 1'19" MP3 | WAV
Don't Crowd the Plow 1'28" MP3 | WAV
General Driving Safety Tips 1'31" MP3 | WAV
General Driving Safety Around Snow Plows 1'42" MP3 | WAV
 
Radio Scripts
Clear Roads Campaign radio PSAs Wisconsin 5-11-07 Word Document (30 KB)
Radio scripts from Iowa 5-25-07 Word Document (50 KB)

Flash Ads

Download

 

Video

This video contains various footage of snow, plowing and clearing roads courtesy of the Colorado Department of Transportation.

To download this video file, click ".MOV" which will open the video in a new window. Then in the File menu of the browser or media player, select "Save Page".

If you are interested in a full resolution DVD please contact Kim Linsenmayer.

.MOV (9 MB)

Driver Behavior Messages

Condensed Winter Driver Safety Messages Word Document (56 KB)

Photos

Below are three photo albums with various winter related images. To Save
an image in an album, click on the desired thumbnail, which will open the
full size image in your browser. Then right-click (Ctrl-click on a MAC)
and select "Save Image As...".

Plows/plowing/salting

Snowy roads

Miscellaneous images

Notepad

Bookmarks

Ad Slick Samples

To view an image larger, click on the desired thumbnail. The preview will open in a new window.
4.25" x 5.5"
PDF (124 KB)
PSD (900 KB)
2.6" x 8"
PDF (176 KB)
AI (924 KB)
2.6" x 8"
PDF (288 KB)
AI (780 KB)
PDF (972 KB)

Bumper Sticker

bumper sticker

4" x 14"
PDF (28 KB)
AI (268 KB)

 

Slim Card Handout

Window Cling

To view an image larger, click on the desired thumbnail. The preview will open in a new window.
3.5" x 8.5"
PDF (128 KB)
Folder containing individual graphic files

ZIP (1.9 MB)
3" x 4"
PDF (148 KB)
PSD (548 KB)

Logos

To view an image larger, click on the desired thumbnail. The preview will open in a new window.
Ice & Snow logo grayscale
3.5" x 3"
PDF (68 KB)
JPG (48 KB)
ZIP (788 KB) All working graphic files for logo
(EPS, TIF, JPG, PDF)
5.14" x 4.47"
TIF (1.2 MB)
ZIP (884 KB) Gray scale logo with separations

Posters

To view an image larger, click on the desired thumbnail. The preview will open in a new window.
8"x10.7"
PDF (124 KB)
EPS (1.3 MB)
8.5" x 11"
PDF (1 MB)
EPS (18.9 MB)
8.5" x 11"
PDF (102 KB)
EPS (1.1 MB)
8.5" x 11"
PDF (98 KB)

Front

Back
4.5" x 11"
PDF (1 MB)
24" x 36"
PDF (9.7 MB)
16.5" x 11"
PDF (10 MB)
PSD (65 MB)