Problem
There is a lack of consistent messaging for the public concerning why and how states perform winter maintenance. Additionally, some messages are being distributed statewide regarding storms that may be specific to only one part of the state. State DOT Public Information Officers need a resource of prepared communication products that have been reviewed and approved by experienced winter maintenance managers.
Objective
To host a library of Clear Roads videos and prepared messaging that a state can choose from to communicate important topics to the traveling public. These communication products (PSAs) would be short “Winter Maintenance 101” style videos / messages that would be hosted on the Clear Roads website. The audience will be the traveling public and state Public Information Officers.
Results
Short (less than 3 minute) videos and prepared topic-specific messages. These communication products may be used for social media, Dynamic Message Signs, or the like. Products cover winter maintenance issues that DOTs want the public to be aware of.
View the new communications resources in the Public Service Announcements Library.